Client Introduction & Objective

Niazeb sells a wide range of textiles through their website and aims to reach the right audience while maximizing ROI in a competitive retail market.

Before adopting Smart+ Web solutions, Niazeb Textiles relied on traditional manual ad campaigns that offered limited optimization and targeting efficiency. Seeking a more scalable and data-driven approach, the brand decided to test TikTok Smart+ Web Catalog Ads, a next-gen solution designed to automate creative delivery, audience targeting, and performance optimization.

The solution

Working closely with Ecomdy Media, Niazeb Textiles integrated Smart+ Web Catalog Ads using a Maximum Delivery bidding strategy and carousel-style creatives from their product catalog. The campaign applied broad targeting to allow TikTok’s AI to explore, learn, and optimize in real-time.

By utilizing TikTok’s algorithm and automation, Smart+ dynamically showcased the right products to the right users at the right time - boosting engagement and conversion potential across the customer journey.

Results & Performance

The results were impressive:

+64% more conversions

+38% higher ROAS (Return on Ad Spend)

-24% lower Cost per Acquisition (CPA)

Compared to previous manual campaigns, the Smart+ Web solution proved significantly more efficient, driving stronger business outcomes and maximizing ad investment.