Personalized Gifts
Illumination Inc, a personalized gifts retailer in the US & EU, boosted ROAS and lowered CPA by using targeted Video Shopping Ads and VSA retargeting optimized for completed payments.
58% increase
in ROAS
-42% reduction
in CPA
The Objective
Illumination Inc sells personalized products, with a primary customer base in the US and EU. They want to drive product sales of personalized gifts with native video ads on TikTok.
The Solutions
Ecomdy advised the use of Video Shopping Ads to promote their gift items to shoppers seeking customizable gifts for their loved ones, particularly during special occasions such as Father’s Day.
Illumination Inc. participated in a VSA Retargeting test, optimizing for completed payments to achieve a higher ROAS and lower CPA compared to their VSA Prospecting campaign.
The Result
+58% increase in ROAS with VSA Retargeting compared to Prospecting.
-42% reduction in CPA with VSA Retargeting compared to Prospecting.
