TikTok Lead Generation best practices: How to generate more leads

If you want to maximize your TikTok lead generation results, following proven best practices in TikTok ads, bidding strategies, audience targeting, and creative optimization is essential. These guidelines will help you improve lead quality, reduce your cost per acquisition (CPA), and create high-converting TikTok ad campaigns that drive real business results.

1. Creative best practices for TikTok Lead Generation ads

3 to 5 Creatives per Ad Group is the Magic Number: When building your ad groups, include around 3 to 5 different creatives. Too few creatives (like just 1) can limit ad delivery and performance, while too many (like 10 or more) can cause your ads to compete against themselves and reduce exploration.

Manage Creative Fatigue: Creative fatigue usually starts after 5 to 7 days, which means your audience is seeing the same ads too often. To keep your campaign fresh and effective, upload new creatives regularly to refresh your ad group and maintain user interest.

2. Targeting strategies to optimize Lead Generation campaigns

Make Things Easier with Auto Targeting: Auto Targeting on TikTok dynamically optimizes your targeting settings based on your campaign goals, ad content, past campaign data, and more. This automation allows your ads to reach the right audience without manual guesswork.

Impact: Advertisers using Auto Targeting saw a 26% decrease in CPA, meaning more leads at a lower cost.

Toggle on Targeting Expansion: If you don’t use Auto Targeting, be sure to activate Targeting Expansion. This feature helps broaden your audience reach to improve ad delivery and performance without sacrificing relevancy.

3. Bidding and budget optimization for better leads

Set Your Budget at 10x to 20x Your Expected CPA: When starting your campaign, use TikTok’s Lowest Cost bidding strategy and set your daily budget at 10 to 20 times your expected cost per acquisition (CPA). This helps give your campaign enough room to gather data and optimize delivery effectively.

Scale Your Budget Gradually: Max 50% Increase Per Day: To best scale your spending without hurting campaign performance, increase your budget by no more than 50% per day. If you need to increase by more than that, spread the increase over several days to maintain steady optimization.

Use Campaign Budget Optimization (CBO): If your campaign contains multiple ad groups, leverage TikTok’s Campaign Budget Optimization. CBO automatically and efficiently distributes your budget across ad groups based on performance, ensuring your overall spend is optimized for better results.

4. TikTok Lead Generation form best practices

   

Optimizing your lead forms is just as important as your ads. Follow these best practices to create forms that convert more users and deliver higher-quality leads:

• Use visuals to build trust: Add a logo, header image, and footer image to visually showcase your brand and products or services. This helps users feel more confident and engaged.

• Limit the number of questions: To maximize lead volume, keep your form short with a maximum of 6 questions. Too many questions can discourage users from completing the form.

• Use logic settings and custom questions: Leverage TikTok’s advanced form features like logic settings to show or hide questions based on previous answers, making the form more relevant and user-friendly.

• Link to your privacy policy: Include a link to your privacy policy to assure users that their personal information is handled securely and complies with local data protection laws.

• Add a review screen: Provide users with a summary of their responses before submission to increase intent and reduce mistakes.

• Include a thank you message: Always thank users for their submission and clearly communicate the next steps, including how and when you will follow up.

TikTok Lead Generation is a powerful way to find and convert your next customer. By following these best practices in creative, targeting, budgeting, and form optimization, you can generate high-quality leads and boost your ROI. Start your TikTok lead generation journey with Ecomdy and let us help you turn clicks into customers.